For the emerging fund manager, there is a common, frustrating “Catch-22.” You produce a year of top-quartile returns, yet the institutional mandates remain elusive. You show “The Number,” but the OCIOs and Foundations aren’t biting.
The reason is simple: in institutional investing, performance is evidence, not the product.
To scale, you must move from being a manager who was right, to one who is under-writable. Here is how to move your factsheet beyond the monthly return and build a document that survives the institutional stress test.
The first question an institutional allocator asks is obvious:
How much of this return came from the manager, and how much came from the market environment?
An institutional-ready factsheet must deconstruct the return into two distinct buckets:
The Actionable Metric: Include a “Selection vs. Factor” attribution chart. If 80% of your outperformance came from a sector tilt you didn’t explicitly hedge, you don’t have a “selection edge”, you have a “macro bet.”
Instead of “rearview mirror” reporting that tells the allocator what happened yesterday, institutions want to see your risk budget. This means showing exactly how you intend to spend your volatility.
The Actionable Metric: Provide a “Risk Contribution by Theme” breakdown. This metric proves that your portfolio is an engineered entity, not just a collection of your favorite ideas.
One of the biggest red flags for a due diligence team is a “homogenous” portfolio: a collection of stocks that all go up and down at the same time.
Instead of a simple list of tickers, categorize your positions by their functional role:
The Actionable Metric: Use a “Correlation Matrix” of your top holdings against each other. Proving that your positions don’t move in lockstep is the most effective way to demonstrate that your diversificationis real.
Finally, an institutional factsheet must address the “Governance” of the fund.
Scaling is often where founder intuition fails. To convince an LP that your process is repeatable, you must show the math behind your sizing:
When a boutique manager moves from “Reporting” to “Deconstructing,” they remove the friction from the allocator’s decision. Your factsheet should not be a victory lap, it should be a governance document. It should tell the allocator exactly 1) what you are trying to do, 2) how you are measuring your success, and 3) how you are controlling for the things you cannot see.
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Kevin Becker is a Co-Founder and CEO of Kiski. Connect with him on LinkedIn here.
*Any views expressed in this article are those of the author(s) and do not necessarily represent those of EFSI.