EFSI Partners With Layup To Provide Clients With Structured Investor Pipeline Growth Solution

Leading New York-based fund administrator, EFSI, has added Denver, CO-based Layup, an agency that builds authority and credibility that turns the right prospects into conversations for asset managers, to its partnership ecosystem.

Layup builds the strategy, content, and automation that take someone from scrolling past an asset manager’s name to booking a call with them. It installs in 30 days and produces results in 90 (or they work for free).

EFSI Managing Partner, Anthony D. Mascia, said: “I’d like to welcome Layup to EFSI’s partner ecosystem. Asset raising is becoming more difficult for all but the most established alternative investment fund managers and approaches like Layup’s offer investment firms a structured approach to brand building that should support their growth objectives.”

“Outreach efforts by alternative investment fund managers can often be random, which makes conversations stall and growth therefore unpredictable because it relies on luck, not a repeatable process,” said Tim Sprinkle, Founder and Chief Strategist at Layup. “But these firms aren’t necessarily missing demand – they are missing the marketing engine that creates consistent conversations with qualified investors. That’s what we provide so that qualified prospects are less likely to scroll past an asset manager’s name and more likely to book a call with them.”

EFSI clients should contact their account representative for more information.