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Infusion 51a Venture Studios is proud to announce an opportunity unlike anything in the wellness and franchise sector today. With the launch of Cold Breath Society, a premium, boutique, purpose-driven wellness brand. Our first flagship location will open in Raleigh-Durham, North Carolina, with a strategic roadmap to expand into a nationwide franchise model. This is not a gym. This is a movement. This is Cold Breath Society.
Veteran-Led. Science-Backed. Community-Focused.
Founded and operated by veteran leaders, Cold Breath Society is a technology-forward, cohort-based wellness platform built on discipline, accountability, and behavioral transformation. At its core, it’s a one-stop shop where resilience meets research, and health is treated as both a right and a responsibility.
Every member enters into a structured 10-person cohort, designed to foster commitment, drive progress, and encourage deep accountability across four foundational pillars: physical fitness, mental performance, stress reduction & recovery, and precision nutrition (guided by blood/genetic testing).
We’re not just helping people work out. We’re helping them change the way they live—physically, mentally, and emotionally—through science-backed lifestyle protocols delivered in a boutique wellness environment.
Built for High Performers and Patriots
Our core audience includes executives, entrepreneurs, special operations veterans, driven professionals, and Americans who see wellness not as a luxury—but as a mission-critical priority. These individuals demand outcome-oriented solutions, are willing to invest in their health, prefer expert-led, data-driven strategies, value structure, accountability, and a community of like-minded individuals, and above all else—they love America.
Cold Breath Society is designed to serve those who are ready to outsource their decision-making to trusted operators, while committing to a new standard of health, discipline, and excellence.
Our Multi-Channel Revenue Model:
Premium monthly memberships, comprehensive genetic/blood testing services, propriety nutraceutical/nutrition sales, exclusive wellness products, digital program expansion, franchise fees and royalties in the future.
With a veteran-led executive team and a mission-first culture, Cold Breath Society is positioned for rapid, high-integrity growth across America.
Your Next Moonshot Is Built on Grit
Cold Breath Society is leading the shift from commoditized fitness to precision wellness—designed for those who show up, demand results, and believe in building a healthier, stronger nation from the inside out.
Let’s build a legacy of strength, health, and leadership—together.
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Scott VanderMeer is a General Partner at Infusion 51a. Connect with him on LinkedIn here.