Have You Given RIAs A Barrier To Investing Their Clients In Your Fund? Posted on November 11, 2024 by Bruce Frumerman When investment boutiques running alternative investment strategies look to expand their client base and grow… Read More
Has Your Fund Misallocated Its Content Marketing Budget? Posted on October 2, 2024 by Bruce Frumerman Every money management firm, from the biggest to the just established smallest, has only limited… Read More
Format Should Fit Function Posted on September 9, 2024 by Bruce Frumerman When you’re tasked with creating print materials for presentations, one of the first decisions to… Read More
Communications for an Extended Asset Raising Selling Cycle Posted on August 6, 2024August 5, 2024 by Bruce Frumerman The experience of sophisticated investors over the years regarding hard to predict bad news —… Read More
Overcome What RIAs Say Is A Barrier To Investing Clients In Your Fund Posted on July 3, 2024July 1, 2024 by Bruce Frumerman When investment boutiques running alternative investment strategies look to expand their client base and grow… Read More
How To Improve Your Fund’s Marketing By Summer’s End Posted on June 10, 2024 by Bruce Frumerman For some decades, as Spring gets ready to turn to summer, I get calls from… Read More
What This Family Office Survey Means for Your Fund’s Marketing Posted on May 1, 2024 by Bruce Frumerman Fidelity Investments produces a bi-annual investment survey of family offices about how they are investing.… Read More
Are You Clearly Differentiating Your Fund Product? Posted on April 2, 2024 by Bruce Frumerman Each year it grows more challenging for an emerging hedge fund manager to attract investors.… Read More
Marketing Collateral Format Should Fit Function Posted on March 5, 2024 by Bruce Frumerman When you’re tasked with creating print materials for presentations, one of the first decisions to… Read More
Marketing Roadblocks To Asset Raising Success Posted on February 12, 2024February 13, 2024 by Bruce Frumerman Could your money management firm do better in its selling efforts? It is as important… Read More
Helping Your Hedge Fund Attract Investors Posted on January 4, 2024January 8, 2024 by Bruce Frumerman There are thousands of hedge funds; more than enough to clutter the competitive landscape. With… Read More
Brand Or Commodity: Which Will Your Firm Be? Posted on December 11, 2023December 12, 2023 by Bruce Frumerman As a money manager your ability to survive and thrive is as dependent on your… Read More
Selling To Prospects Who Don’t Already Know You Posted on November 3, 2023 by Bruce Frumerman There are more hedge funds than there are stocks in the U.S. stock market. As… Read More
The Fund Audit That Could Improve Your Asset Raising Potential Posted on September 26, 2023 by Bruce Frumerman Using an audit to learn what not to do (and stopping) and what to add… Read More
Making The Most Out Of Your Cap Intro Presentation Posted on September 6, 2023 by Bruce Frumerman To be successful at your presentation it's as important to understand what not to do… Read More
Does Your Fund Need To Overcome The Top Complaint Of Investors And Consultants? Posted on August 1, 2023 by Bruce Frumerman Gaining recognition as being a firm that does a good job of differentiating itself will… Read More
Roadblocks to Selling Success: Examples To Learn From Posted on June 27, 2023 by Bruce Frumerman Is your communications sufficient for out-marketing the competition, or could it be a roadblock preventing… Read More
Who Will Be Telling And Selling Your Story? Posted on May 30, 2023 by Bruce Frumerman If you, the fund manager, are going to be handling your own sales there is… Read More
Cap Intro Presentations — The View From the Audience Posted on May 11, 2023 by Bruce Frumerman If you run a hedge fund, at some point you may have the opportunity to… Read More
Growing Assets Beyond Friends & Family Posted on April 11, 2023 by Bruce Frumerman What is it that enables one hedge fund to grow and retain assets while a… Read More
What Covid Should Have Taught You About Your Fund Marketing Posted on March 15, 2023 by Bruce Frumerman The pandemic’s impact triggered changes among the more educated, more savvy, institutional investors at family… Read More
Is Your Firm’s Story Good Enough? Posted on February 15, 2023 by Bruce Frumerman The two parts to a hedge fund firm's marketing function, why they are different and… Read More
How To Out-Market Your Fund’s Competitors in the New Year Posted on January 10, 2023 by Bruce Frumerman Here are some New Year’s resolution recommendations that, if acted upon, can help you improve… Read More